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Cameron McNall
Architect, artist and educatorCameron McNall is an American architect, artist and educator whose work explores the intersection of architecture, technology and interactive media. He studied design at UCLA and earned a Master of Architecture from Harvard University. In 2001, he co-founded Electroland, a Los Angeles-based studio specialising in interactive architecture and public installations. His projects combine digital technologies, lighting, electronics and physical structures to create environments that respond to human presence and movement. McNall has received several distinctions, including the Rome Prize in Architecture and a National Endowment for the Arts Fellowship. He has also taught at UCLA’s Department of Design Media Arts.
In 2013 Electroland designed, fabricated and constructed the world’s first curved video environment in the lobby of DirecTV in El Segundo, California. The curved environment is 8 meters tall, 6 meters wide and 60 meters long. Its video surface is described by 1000 slightly curved plastic quadrilaterals that diffuse the light of 47,000 hand-populated RGB LEDs. The outer shell is described by 10 centimeter aluminum strips, resembling the skin of an airplane. The entire structure was designed by parametric modeling and fabricated as a kit of 4000 parts by CNC fabrication. Unique to Southern California, it was possible to combine software and talent from the fields of architecture, structural engineering, computation and the Hollywood visualization industries. This lecture will discuss the special considerations and real-world consequences when technology is so tightly interlaced into every facet of an integrated design-build process.
