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Jeroen Van Loon
ArtistJeroen van Loon is a Dutch artist who explores and visualises contemporary digital culture through the concepts of ephemerality and permanence. His work has been exhibited internationally at institutions and festivals including Centre Pompidou, Transmediale, IDFA DocLab, Aksioma, Long March Space, Centraal Museum, HMKV | Dortmunder U, IMPAKT Festival, Verbeke Foundation, SPRING Performing Arts Festival, Nemo Biennale, V2_, Cairotronica, KIKK Festival and MU Artspace.
He has received the K.F. Hein Kunststipendium and the European Youth Award, and was nominated for the New Technological Art Award (NTAA) in 2022. He is also part of the Brave New World Speaking Agency, where he speaks about art and technology. His work has been featured by TEDx, We Make Money Not Art, The Creators Project, Designboom and Digicult.
Born in 1985 in ’s-Hertogenbosch, the Netherlands, van Loon lives and works in Utrecht. He holds a bachelor’s degree in Digital Media Design and a European Media Master of Arts from HKU University of the Arts Utrecht.
In his artistic practice, Jeroen van Loon has sold his DNA data online to the highest bidder, created an internet of binary smoke signals and asked members of a Papua New Guinea tribe to describe the internet. Through these projects, he seeks to document, visualise and reveal aspects of digital culture through art.
In his talk, Beyond Data: Using Art to Reveal Digital Culture, he discusses the evolution of his artistic practice over recent years and explores the future of digital culture. He presents his artworks, explains the motivations behind them and shares his vision of how art can use technology, science and society as starting points for creative exploration.
The talk is structured around three chapters: Functional, Emotional and Ephemeral. The first examines the relationship between online and offline culture and its impact on society. The second explores how digital technology has become an increasingly integral part of everyday life. The third considers the potential of a future digital culture shaped by locality, ephemerality and momentum.
Through these three perspectives, van Loon traces the evolution of digital culture and argues that its future potential lies in its ephemeral qualities. The talk demonstrates how art can engage with technology, offer critical perspectives on it and anticipate emerging forms of digital culture.
