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Jeroen van Loon

Media artist

Jeroen van Loon is a Dutch artist researching and visualising current digital culture through the lens of ephemerality and permanence. His work ranges from VR to video to installations and performances.

His work is exhibited internationally at venues such as Centre Pompidou, Transmediale, IDFA Doclab, Aksioma, NFF, Media Majlis Museum, Long March Space, Centraal Museum, HMKV | Dortmunder U, IMPAKT festival, SPRING performing arts festival, Nemo Biennale, V2_, KIKK Festival and MU Artspace. His work has been acquired by Verbeke Foundation and Museum Helmond.

Reinforced Learning – being human in the age of robotics

Reinforced Learning is a video installation combining humour and critical thought to challenge scenarios for the future of robotisation and AI. It uses a visual-effects AI to replace humans with robotic humanoids in a range of different “fail videos”. This results in a compilation of short videos in which not we as humans, but this time robots, display a wide variety of irrational and inefficient actions.

The title Reinforced Learning comes from the field of machine learning, in which algorithms learn by mimicking specific actions. The algorithm receives a reward when it successfully imitates the intended action. This work shows robots learning from the “wrong” input: human imperfection.